Concept

Galileo was a prototype environment — a room-scale projection space built to test ideas for a retail store of the future. Rather than designing experiences on screen and hoping they'd translate to physical space, the room allowed the team to stand inside proposed concepts at full fidelity, iterating on content, pacing, and spatial composition in real time.

The room used multi-wall projection to create continuous, wrap-around imagery. Content ranged from abstract 3D environments to documentary footage to live interactive scenes, each testing a different mode of engagement a visitor to the future store might encounter.

Prototyping at Full Scale

The value of the room was speed and legibility. A concept that reads well as a rendering can feel entirely different when it surrounds you. Galileo made it possible to evaluate ideas physically — how large should the imagery be, how should content transition between walls, does the experience feel contemplative or overwhelming — without building anything permanent.

The room also served as a performance and testing space. Musicians, performers, and designers used it to explore how bodies move through projected environments, and how interactive content could respond to presence and gesture.