Jeff Ong

← Work

Subway Stories

An interactive storytelling experience exploring the inner-lives of commuters in New York City.

Media InstallationConcept, Hardware, Software

Subway Stories projected onto the stone wall beneath a bridge in West Harlem, with onlookers gathering at night

Concept

Every commute is shared space — bodies in proximity, minds elsewhere entirely. Subway Stories made those invisible inner lives visible, projecting hand-drawn characters onto architectural surfaces and inviting audiences to explore their thoughts, memories, and daydreams through a physical crank interface.

The piece is relevant as a precedent for campus installations that celebrate human contribution within large organizations. Where a subway car holds strangers whose stories go untold, a workplace holds colleagues whose breakthroughs, struggles, and creative leaps are often invisible to one another. The same interaction model — turning a crank to reveal a hidden narrative — could surface the stories of individual contributors to AI, making the abstract labor of research and engineering feel intimate and specific.

vimeo: 80763332

Exhibition

The installation traveled across multiple venues and formats, adapting its projection scale and interface to each context — from the intimacy of a gallery booth to the scale of a building facade.

SIGGRAPH Art Gallery

Subway Stories exhibited at SIGGRAPH with truss-mounted projection screen and physical crank interface on a pedestal

Visitor interacting with the installation at SIGGRAPH, silhouetted against the projected subway window

Close-up of projected illustration showing two commuters framed by subway window mullions

DUMBO Arts Festival

Large crowd watching Subway Stories projected onto a warehouse wall at the DUMBO Arts Festival in Brooklyn

Subway Car Installation

The project was also installed inside a decommissioned subway car, where projections mapped directly onto the windows — collapsing the boundary between the illustrated world and the physical interior.

Subway Stories projected onto the windows of a decommissioned subway car, with characters visible through the glass and a metal crate interface in the foreground